Black Letter

A Podcast for CEOs, Corporate Counsel, & Entrepreneurs.
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Episode 75: S7E11 – The Impact of Credibility

What factors determine whether a product launch campaign will thrive on the market or fail?

On this episode of the Blackletter podcast, Tom Dunlap continues his conversation with Will Russell, founder of Russell Marketing. In this second of three sessions, Will shares the two things he believes are most important when launching a product that will be successful on the market. First, he speaks about how sellers can validate the potential success of their ideas before putting their time, effort, and finances into them. Will then explains that founders should be trustworthy, transparent, and accountable to support their product launches. Furthermore, Will and Tom share their thoughts about credibility for business representation and getting people on board with a product or idea.

Tune in to this episode to hear Will discuss the supporting factors for a successful product launch, the impact of credibility on business success, and the most significant business challenges he has experienced thus far. And check back in the next episode for the final installment of Will’s interview, where he shares the three pieces of advice he would give to a business.


Product Launch Marketing


Season 1 Ep1: Introduction to BlackLetter Thomas Dunlap

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About Our Host

Tom is a Virginia and Washington DC SuperLawyer, a Virginia Legal & Business Elite, rated 10.0 on AVVO. Tom has been named a Power 100 Lawyer (Hollywood Reporter) and has appeared on national television both on legal panels (recently at Sundance film festival) and in television commercials.

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Episode 7

“There’s always a new trend but as quickly as it comes up, it goes away. Keep true to your brand, what you identify as a solid product, and what you really want to showcase out there instead of trying to jump on-board with a ‘new trend’ as quickly as you can.”

Matt Hagerman

Lost Rhino Brewing Co.

Unconventional Business Wisdom and Educational Interviews for Corporate Counsel, Start-ups and CEOs.

Black letter laws are the well-established legal rules that are no longer subject to reasonable dispute. Originally, “black letter”” was the Gothic type-style which was used to set forth the law in England until the mid 18th century. Every business is subject to so-called black letter laws. This podcast brings famously experienced business people, lawyers, accountants, and anyone else in the realm of business to the table to share personal experiences that have shaped their business and to talk about how to handle black letter issues in creative ways.

TED Talks – without the water breaks

TED Talks are great. But if you don’t have time to listen to a huge “concept speech”, Blackletter is a quick jolt of timely information combined with humor and actual FREE business and legal counsel.

Season 3

Monday Minutes

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Tune in every week for something new. Download our Vodcast or Podcast on iTunes or on the Google Play store. Our website has links to prior podcasts and actual useful resources and templates that we talk about in our show.