Episode 75: S7E11 – The Impact of Credibility
What factors determine whether a product launch campaign will thrive on the market or fail?
On this episode of the Blackletter podcast, Tom Dunlap continues his conversation with Will Russell, founder of Russell Marketing. In this second of three sessions, Will shares the two things he believes are most important when launching a product that will be successful on the market. First, he speaks about how sellers can validate the potential success of their ideas before putting their time, effort, and finances into them. Will then explains that founders should be trustworthy, transparent, and accountable to support their product launches. Furthermore, Will and Tom share their thoughts about credibility for business representation and getting people on board with a product or idea.
Tune in to this episode to hear Will discuss the supporting factors for a successful product launch, the impact of credibility on business success, and the most significant business challenges he has experienced thus far. And check back in the next episode for the final installment of Will’s interview, where he shares the three pieces of advice he would give to a business.
Links:
E22: Season 3 Episode 2: Case Study in Federal Litigation (Shoemaker Corporation III)
Understanding An MSP An MSP or managed service provider is essentially IT consulting and IT outsourcing that wouldn’t be provided by a normal IT service provider. This can cover a wide variety of...
E21: Season 3 Episode 1: AUSA Cyber Security
AUSA National Security Tom Dunlap sits down with David Verhey and Robert Eatinger, partners for Dunlap Bennett and Ludwig, and Major General Charlie Fletcher, at the AUSA cocktail part in...
E20: Season 2 Episode 10: Season 2 in Review
The Best of Blackletter: Season 2 in Review During the first season of episodes, Tom Dunlap brings famously experienced business people, lawyers, accountants, and anyone else in the realm of...
E19: Season 2 Episode 9: Commercial Lending
Everything You Need To Know About Commercial Lending Tom Dunlap speaks with George Cave, senior vice president at Sandy Spring Bank, the leading lender in commercial lending, and Robert Deal a real...
E18: Season 2 Episode 8: Law Firm Management
Tom Dunlap speaks with DeAnna Burke and David Ludwig, attorneys for Dunlap, Bennett, and Ludwig about managing a law firm. They discuss about starting up, using different model for managing and...
E17: Season 2 Episode 7: Patent Prosecution
Tom Dunlap speaks with Kevin Repper and David Ludwig, attorneys for Dunlap Bennett and Ludwig, about Patent Law, guidelines for patentability, why you need it.
About Our Host
Unconventional Business Wisdom and Educational Interviews for Corporate Counsel, Start-ups and CEOs.
Black letter laws are the well-established legal rules that are no longer subject to reasonable dispute. Originally, “black letter”” was the Gothic type-style which was used to set forth the law in England until the mid 18th century. Every business is subject to so-called black letter laws. This podcast brings famously experienced business people, lawyers, accountants, and anyone else in the realm of business to the table to share personal experiences that have shaped their business and to talk about how to handle black letter issues in creative ways.
TED Talks – without the water breaks
TED Talks are great. But if you don’t have time to listen to a huge “concept speech”, Blackletter is a quick jolt of timely information combined with humor and actual FREE business and legal counsel.
Season 3
Monday Minutes
Close the deal
Tune in every week for something new. Download our Vodcast or Podcast on iTunes or on the Google Play store. Our website has links to prior podcasts and actual useful resources and templates that we talk about in our show.