Episode 75: S7E11 – The Impact of Credibility
What factors determine whether a product launch campaign will thrive on the market or fail?
On this episode of the Blackletter podcast, Tom Dunlap continues his conversation with Will Russell, founder of Russell Marketing. In this second of three sessions, Will shares the two things he believes are most important when launching a product that will be successful on the market. First, he speaks about how sellers can validate the potential success of their ideas before putting their time, effort, and finances into them. Will then explains that founders should be trustworthy, transparent, and accountable to support their product launches. Furthermore, Will and Tom share their thoughts about credibility for business representation and getting people on board with a product or idea.
Tune in to this episode to hear Will discuss the supporting factors for a successful product launch, the impact of credibility on business success, and the most significant business challenges he has experienced thus far. And check back in the next episode for the final installment of Will’s interview, where he shares the three pieces of advice he would give to a business.
On today’s episode, Tom Dunlap chats with Braven Greenelsh about Three Good, a platform that helps mitigate early signs of burnout in employees. With anonymous surveys and other tools, employees...
On today’s episode, Tom Dunlap chats with Larry Sharpe about his time in the military, how he became an entrepreneur, and some of his life lessons. Looking for guidance as a young man, Larry...
On today’s episode, Tom Dunlap chats with Kristina Bouweiri about how she transformed her business, Reston Limousine, during Covid. Surviving the Pandemic After spending thirty years...
Today, Tom Dunlap chats with Ingrid Vanderveldt who was the Entrepreneur-in-Residence at Dell for many years, before becoming the founder and current CEO of Empowering a Billion Women, an...
Tom Dunlap is joined by special guest Sabrina Shafer, owner of the Continuum. They discuss how to prep your company to go to market digitally. Topics for the episode include digital transformation,...
On this Episode of Blackletter, Tom Dunlap is joined by special guest Scott Harris, owner of the Catoctin Creek Distillery. This episode covers the history of the distillery as well as Harris’s work...
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Unconventional Business Wisdom and Educational Interviews for Corporate Counsel, Start-ups and CEOs.
Black letter laws are the well-established legal rules that are no longer subject to reasonable dispute. Originally, “black letter”” was the Gothic type-style which was used to set forth the law in England until the mid 18th century. Every business is subject to so-called black letter laws. This podcast brings famously experienced business people, lawyers, accountants, and anyone else in the realm of business to the table to share personal experiences that have shaped their business and to talk about how to handle black letter issues in creative ways.
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