Episode 75: S7E11 – The Impact of Credibility
What factors determine whether a product launch campaign will thrive on the market or fail?
On this episode of the Blackletter podcast, Tom Dunlap continues his conversation with Will Russell, founder of Russell Marketing. In this second of three sessions, Will shares the two things he believes are most important when launching a product that will be successful on the market. First, he speaks about how sellers can validate the potential success of their ideas before putting their time, effort, and finances into them. Will then explains that founders should be trustworthy, transparent, and accountable to support their product launches. Furthermore, Will and Tom share their thoughts about credibility for business representation and getting people on board with a product or idea.
Tune in to this episode to hear Will discuss the supporting factors for a successful product launch, the impact of credibility on business success, and the most significant business challenges he has experienced thus far. And check back in the next episode for the final installment of Will’s interview, where he shares the three pieces of advice he would give to a business.
Links:
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Unconventional Business Wisdom and Educational Interviews for Corporate Counsel, Start-ups and CEOs.
Black letter laws are the well-established legal rules that are no longer subject to reasonable dispute. Originally, “black letter”” was the Gothic type-style which was used to set forth the law in England until the mid 18th century. Every business is subject to so-called black letter laws. This podcast brings famously experienced business people, lawyers, accountants, and anyone else in the realm of business to the table to share personal experiences that have shaped their business and to talk about how to handle black letter issues in creative ways.
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