Episode 65: S7E1 – Building a Company Within a Company
Can you successfully build a company within a company?
On this episode of the Blackletter podcast, Tom Dunlap chats with Ben Landers about the unique founding of his company Blue Corona. Originally in Corporate America, Ben thought he’d be working for large companies forever. Then, the dot com era fell apart, and Ben found his way into small business, particularly a coffee company. However, that was only the start of his journey.
Listen to the episode to hear more about how Ben successfully incubated his digital marketing firm within a coffee company, how he discovered the right customers and what business book every entrepreneur should read.